28 December 2012

The Chapman Exchange

I spotted the following use of the old "2L-5N" (2 letter, 5 number) dialing instructions on a sign on a fence at Rancho Park Golf Course in Los Angeles.

The sign advertises the Cyclone Fence Division of American Steel & Wire Co.

It also mentions United States Steel. Was American Steel & Wire Co. just a part of that (USS)?

Anyway, the address given is 5532 San Fernando Road, Glendale, Calif.

And the phone number, the reason for my interest, is CHapman 5-2635.

The sign also advertises locations in Oakland, San Francisco, Seattle, and Portland.

Though the use of 2L-5N is what most caught my attention, the typography is pretty neat, too. In particular, the big fat font used for the main text of "CYCLONE FENCE."

1 comment:

  1. Great. This awful look is what I get for trying to not blast the reader with a white background like everything else in the world does.

    I guess the white background assumption keeps creeping in.

    The white background assumption is one of the worst consequences of the WYSIWYG design philosophy.

    It used to be a lot worse, with the prevalence of CRTs with low scan rates and/or interlaced scanning.

    But before that, it was better, with text-based applications dominant, and monochrome green or amber displays.