The sign advertises the Cyclone Fence Division of American Steel & Wire Co.
It also mentions United States Steel. Was American Steel & Wire Co. just a part of that (USS)?
Anyway, the address given is 5532 San Fernando Road, Glendale, Calif.
And the phone number, the reason for my interest, is CHapman 5-2635.
The sign also advertises locations in Oakland, San Francisco, Seattle, and Portland.
Though the use of 2L-5N is what most caught my attention, the typography is pretty neat, too. In particular, the big fat font used for the main text of "CYCLONE FENCE."
Great. This awful look is what I get for trying to not blast the reader with a white background like everything else in the world does.
ReplyDeleteI guess the white background assumption keeps creeping in.
The white background assumption is one of the worst consequences of the WYSIWYG design philosophy.
It used to be a lot worse, with the prevalence of CRTs with low scan rates and/or interlaced scanning.
But before that, it was better, with text-based applications dominant, and monochrome green or amber displays.